Today's Pynchon name-drop in Salon

[Derek C. Maus]

Didn't somebody a few weeks back question the cultural capital to be
gained by name-dropping Pynchon? Well, if Salon is any indication, then
it's pretty damn valuable stuff, because they seem to do it about once a
day...and occasionally even in a literary (if often somewhat questionable)
context. 134 references turned up in a quick search of the site (although
most of them seem to be doubles...that still leaves 67 references).

Today's PRPR (Public Relations Pynchon Reference) is at
http://www.salon.com/media/col/shal/1999/11/30/naming/index1.html:

"Welcome to big-league corporate naming, a Pynchonesque netherworld of
dueling morphemes, identity buckets and full-scale linguistic sabotage."

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Derek C. Maus               | "What am I opposed to tell my customers?"
dmaus at email.unc.edu         | Swearingen said. "'Sorry, Washington says
UNC-CH, Dept. of English    | no more fanny packs for you; time to spend
http://www.unc.edu/~dmaus/  | your money on great works of literature'?
                            | It doesn't work that way."   --THE ONION
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