NP corp. use of customer info

Doug Millison millison at online-journalist.com
Tue Jul 11 13:10:19 CDT 2000


>Paul Mackin:
>By the way the reason this (particular) sort of thing "tends to go
>unnoticed" is that it's only fairly recently that ecommerce firms have
>been going into backruptcy in such great numbers.

True, ecommerce bankruptcies are a relatively recent phenomenon. 
I'll stick by my previous statement about why this kind of thing 
(sharing of consumer information among companies and the use of it to 
compile ever-more-detailed profiles of individual customer activities 
and preferences) tends to go unnoticed.  It is reported and discussed 
in niche publications that cover the direct marketing industry. 
But, it's not widely reported in the mass media and computer industry 
press -- even broadbased business press publications tend to ignore 
it until something like the Toysmart.com bankruptcy comes along to 
push it into the focus of top-tier publications like the NY Times and 
Washington Post.
-- 

d  o  u  g    m  i  l  l  i  s  o  n  <http://www.online-journalist.com>



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