NYRB Marketing Strategy

[Richard Romeo]

Despite the rather lame marketing by the NYRB, I've particularly enjoyed the 
two-part series on the investigations into TWA Flight 800 and Swissair 
crashes by Elaine Scarry.  Her hypothesis on electromagnetic interference as 
a possible cause for instrument failure on both flights is very persuasive.

Rich


>From: "s~Z" <keith at pfmentum.com>
>Reply-To: "s~Z" <keith at pfmentum.com>
>To: "Pynchlist" <pynchon-l at waste.org>
>Subject: NYRB Marketing Strategy
>Date: Thu, 28 Sep 2000 12:37:34 -0700
>
>Have you received the latest junk mail from NYRB?
>
>To subscribe one must affix a red sticker which says; "YES! I'm an
>intellectual and proud of it. Start my subscription immediately." on the
>return coupon.
>
>To not subscribe one must affix a sticker which says, "NO! I don't like to
>think. Send 'The Review' to someone who does."
>
>I would love to have heard the discussion by the advertisers/marketers who
>concocted that one.

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