NYRB Marketing Strategy

[Bruce Appelbaum]

I get my copy in the magazine recycle bin at the public library.  Can't beat
the price.


end

Regards

Bruce Appelbaum
Yorktown Heights, New York


----- Original Message -----
From: "Richard Romeo" <richardromeo at hotmail.com>
To: <pynchon-l at waste.org>
Sent: Thursday, September 28, 2000 4:49 PM
Subject: Re: NYRB Marketing Strategy


> Despite the rather lame marketing by the NYRB, I've particularly enjoyed
the
> two-part series on the investigations into TWA Flight 800 and Swissair
> crashes by Elaine Scarry.  Her hypothesis on electromagnetic interference
as
> a possible cause for instrument failure on both flights is very
persuasive.
>
> Rich
>
>
> >From: "s~Z" <keith at pfmentum.com>
> >Reply-To: "s~Z" <keith at pfmentum.com>
> >To: "Pynchlist" <pynchon-l at waste.org>
> >Subject: NYRB Marketing Strategy
> >Date: Thu, 28 Sep 2000 12:37:34 -0700
> >
> >Have you received the latest junk mail from NYRB?
> >
> >To subscribe one must affix a red sticker which says; "YES! I'm an
> >intellectual and proud of it. Start my subscription immediately." on the
> >return coupon.
> >
> >To not subscribe one must affix a sticker which says, "NO! I don't like
to
> >think. Send 'The Review' to someone who does."
> >
> >I would love to have heard the discussion by the advertisers/marketers
who
> >concocted that one.
>
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