mddm (1): cherrycoke & tv

[Mark Wright AIA]

Howdy

--- lorentzen-nicklaus <lorentzen-nicklaus at t-online.de> wrote:
> (snip) when i first read
> the 
> name cherrycoke i had (...) the
> association of 
> the soft drink having the same name, created and provided by the
> coca-cola 
> company. does this make any sense? 

I think your associations with Coca-Cola as a (fictively "sponsoring")
consumer product produced by a HUGE trans-national corporation are
probably on the mark.  

The product Cherry Coke is based on an old-fashioned drink mixed by
"soda jerks" from a cola (such as "Coke") given additional sweetening
with thick cherry flavored sugar syrup. I associate the drink primarily
with 1950's youth culture in its most unwholesomely-wholesome form. It
was reintroduced as a standard bottled product in the '80's by the
Coke-a-Cola Company, which was trying to preserve its overall market
share as consumer tastes shifted to favor sweeter drinks than the old
fashioned Coke recipe.

Parenthetically:
Remember Sergeant "Bat" Guano and the Coke vending machine in Dr.
Strangelove??  :)  :)  :)  This is a wonderfully Pynchonian film.

Coke once contained cocaine and now has caffeine, which makes the world
go round, doesn't it?  Cherry Cola (el-ohh-el-lay Lola!) is sweetened,
and sweetened again, for the consumption of children. It is caffiene
for tots who haven't learned to drink coffee yet.

And coffee of course figures largely in M&D.
Mark




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