VLVL 4: War, politics and love

[Terrance]

Both companies were great at coming up with new products and marketing
them. And when they collaborated their partnership became one of
America's most successful 

http://www.glavergne.com/rca.htm


The Moon Pie was originally designed and marketed to coal miners. 

http://www.moonpie.com/hist_text.asp

Now what the heck does this have to do with Vietnam bush vets? 

Nothing. 

What would it mean if RC is a Vietnam Bush Vet? 

Zoyd does business with a Vietnam Bush Vet who changed his name to RC. 

OK, I'll go along with that. 



Why did he change his name to RC? 

Good marketing strategy? 

Let's see now, we have some other interesting business names in this
chapter too. 
How do they work? 

It's risky doing business with Wheeler. Hell, he's a drug dealer and
he's working for the government. Another one of Pynchon's doubles. And,
if RC is a Bush Vet he better be careful doing business with Zoyd cause
Zoyd already fingered a Vietnam Vet named Shorty when he cut his deal
with Hector and BV.