Doug and Capitalism

[Paul Mackin]

 >Doug:

 >How many books have you written about how companies can use the 
Internet to elicit >desired customer behavior?

Doug is talking about a book called Firebrands that he mentioned in an 
earlier post. I was curious about this and found there actually was such 
a book with Doug's name on the cover as co-author.  See

http://www.amazon.com/exec/obidos/tg/detail/-/0072124490/ref=lib_rd_ss_TFCV/002-6863494-7817659?v=glance&s=books&vi=reader&img=1#reader-link 
<http://www.amazon.com/exec/obidos/tg/detail/-/0072124490/ref=lib_rd_ss_TFCV/002-6863494-7817659?v=glance&s=books&vi=reader&img=1#reader-link>

However this discovery raised more questions than it answered.  Looking 
only as far as the preface,  including "why I wrote this  book," and the 
back cover, the book is obviously aimed at corporate marketing types and 
is concerned primarily if not totally with better and more efficient 
ways of leading consumers into buying increasing numbers of products 
whether they need them or not. In other words its aim is to make rich 
capitalists even richer.  What's wrong with that you may ask. Well, 
nothing is particularly wrong with it. But the question crying out for 
an answer is how could our Doug. after his association with Michael 
Moon, who is some kind of marketing guru (with an overlay of religion 
and Max Weber) and  the obvious driving force behind the book and its 
philosophy, turn so rabidly anti-capitalist?  Was it guilt or just 
somethimg Michael said?

Of course the book has nothing to do with government control.

P.