Internet and social control

[pynchonoid]

--- Paul Mackin <paul.mackin at verizon.net> wrote:
> the book is obviously aimed at corporate
> marketing types and 
> is concerned primarily if not totally with better
> and more efficient 
> ways of leading consumers into buying increasing
> numbers of products 
> whether they need them or not. In other words its
> aim is to make rich 
> capitalists even richer.  

That's right, as I have described the book earlier on
Pynchon-L, today and previously.  _Firebrands_ teaches
brand managers how to use the Internet to induce
specific, profit-generating forms of customer
behavior. It's a subject in which I have some
expertise.

Pynchon's insight remains on the money:  the Internet
offers forms of social control that Orwell could only
dream about.



=====
<http://www.pynchonoid.org/>

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