'reclusive author' marketing strategy

[pynchonoid]

[...] The book, which has just been published in
Britain, is written by the improbably named John
Twelve Hawks who nobody, not even his New York editors
at Random House, has yet met. Billed as a JD Salinger
or Thomas Pynchon-style recluse, Twelve Hawks, which
his publishers admit is a pseudonym, has refused to
appear in public to promote his hugely successful
debut work. Even a film offer from Universal has
failed to flush him out.

'The fact that he is reclusive and anonymous has just
added to the fun,' said Lucy Salig, of Random House in
New York, who went on to explain that Twelve Hawks
will only communicate with his editor on a telephone
connection that is scrambled and that he calls on an
untraceable satellite set.

The Traveller, best described as an epic sci-fi
fantasy, has figured prominently in the New York Times
bestseller list since its publication and is planned
as the first of a trilogy.

'Picture The Matrix crossed with William Gibson and
you'll have a sense of The Traveller,' a Newsday
critic said, adding that the 'writing is compelling,
and my main complaint is that the book feels
unfinished - because the story will continue in two
more volumes. I can't wait to read them.' [...]

http://observer.guardian.co.uk/uk_news/story/0,6903,1539746,00.html

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