ATD: "integrated communications strategy"

[MalignD at aol.com]

<< ... but I suspect that Pynchon may be a special enough case that he's 
either closely involved in the marketing, or has approved a specific plan in 
advance.  Either that, or you have to assume he's completely hands-off, letting the 
young screenagers at Penguin market Against the Day in cyberspace. >>

Yes, good analysis, Scoop.  Either one thing or its polar opposite.