ATD: "integrated communications strategy"

[MalignD at aol.com]

In a message dated 7/25/06 5:30:39 PM Eastern Daylight Time, 
pynchonoid at yahoo.com writes:

<< Either way, it's sure to be based on a plan that includes marketing, 
advertising, promotional, events, and other activities related to creating a market 
for the book in advance of its publication, these things don't happen by 
accident, they are budgeted.   >>

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