ARC Prices

[Henry Musikar]

Who needs ads when the PR on ATD, the much anticipated novel by the TRP,
the blah blah blah who blah blah blah is worth a thousand pictures?

Henry Mu

-----Original Message-----
From: owner-pynchon-l at waste.org [mailto:owner-pynchon-l at waste.org] On Behalf
Of pynchonoid
Sent: Wednesday, October 11, 2006 3:02 PM
To: rich; Pynchon-L
Subject: Re: ARC Prices

I haven't been reading the book trade papers so I
don't know if any ads targeting booksellers have
appeared yet, but I'd expect that, in Publishers
Weekly and such.

I wouldn't be surprised to see some advertising  that
would reach a larger group of Pynchon readers, maybe
in some publications known for serious book reviews, a
bit closer to the publication date or simultaneously.

Some movie trailer-style book ads are starting to be
appear, maybe Pynchon's publisher will put up such a
video on GooTube? A long shot, perhaps, although I do
think they have done a good job of keeping the buzz
going online.  If I were the publisher, I'd get
Pynchon to narrate a brief passage from the novel, and
package that with news about the book and send it out
as a podcast, too.

Wouldn't be surprised to see something in the paper by
Pynchon, and I wouldn't bet money against some sort of
something bigger - an interview with him, perhaps, in
a US, UK, or European publication.


--- rich <richard.romeo at gmail.com> wrote:

> what do you think the next milestone will be? print
> ads, maybe some sort of
> essay or something from Pynchon
> 

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