ARC Prices

Carvill John johncarvill at hotmail.com
Wed Oct 11 14:00:45 CDT 2006


>They've done a good job of keeping interest high
>so far, here and elsewhere online.

Doug, I'm not being argumentative here (honest!), but I find it odd that you 
can say that when there's been no visible marketing campaign whatsoever, no 
Website, nowt. Having reviewers' names printed on the front page of review 
copies is a nice wheeze, but even if we accept that the 
now-you-see-it-now-you-don't-oh-look-it's-back episode with the blurb was 
machevellian marketing trickery - and I for one definitely do not accept 
that - what exactly have the publishers done to promote the book since?

Rather than having done a good job, I'd say they haven't done much of a job 
at all, unless their cunning angle is to promote by seeming not to promote? 
Presence of absence and all that? You'd think there'd be some online 
activity, surely?

Ah well, can't be long before reviews start appearing in the press. What's 
the betting on when/where the first review will appear? Online? Print? Two 
weeks before publication day? Three?

Also, anyone wanna speculate on whether we'll see another, perhaps more 
substantial, excerpt before the book hits the shops?

Cheers
JC





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