ARC Prices

[pynchonoid]

--- John Carvill <JCarvill at algsoftware.com> wrote:

> >It's sometimes called viral marketing... 
> >It is rather new, having been developed only in the
> past decade or so,
> so 
> >it's understandable that people might not know much
> about it.
> 
> 
> Doug! It's not that we don't know about it, we just
> don't believe it's
> happening! 


Suit yourself. You can lead a horse to water....


>nd 'viral marketing', what a repellent
> phrase.....
> 

That's what it's called, and I didn't invent the term.

I think you're impatient, re the next steps in the
marketing program for ATD.  When books are in stores,
or nearly so, I expect to see advertisements in
newspapers, magazines and other media, at a time when
they will serve to drive customers into retail outlets
to buy the book, and I expect to see an ATD web site
go up at that time, too.  Until then, I expect the
publisher will continue with this low-profile
buzz-generating campaign, and continue to smile as
customers pre-order the book at Amazon.com

So, keep your shirt on! The show's just starting.




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