ARC Prices
rich
richard.romeo at gmail.com
Thu Oct 12 09:54:25 CDT 2006
Penguin may also be under some constraint from Pynchon for some reason.
keep it low-profile.
still, no excuse not to have their own website updated. geez...
rich
On 10/12/06, pynchonoid <pynchonoid at yahoo.com> wrote:
>
>
>
> --- John Carvill <JCarvill at algsoftware.com> wrote:
>
> > >It's sometimes called viral marketing...
> > >It is rather new, having been developed only in the
> > past decade or so,
> > so
> > >it's understandable that people might not know much
> > about it.
> >
> >
> > Doug! It's not that we don't know about it, we just
> > don't believe it's
> > happening!
>
>
> Suit yourself. You can lead a horse to water....
>
>
> >nd 'viral marketing', what a repellent
> > phrase.....
> >
>
> That's what it's called, and I didn't invent the term.
>
> I think you're impatient, re the next steps in the
> marketing program for ATD. When books are in stores,
> or nearly so, I expect to see advertisements in
> newspapers, magazines and other media, at a time when
> they will serve to drive customers into retail outlets
> to buy the book, and I expect to see an ATD web site
> go up at that time, too. Until then, I expect the
> publisher will continue with this low-profile
> buzz-generating campaign, and continue to smile as
> customers pre-order the book at Amazon.com
>
> So, keep your shirt on! The show's just starting.
>
>
>
>
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