AtD - ARCs

[John Carvill]

>  My guess is that the Slate journo was in on it, or played for a dupe

....and the Oil companies, and the Pentagon, and the men's room
attendant at the White House....

> ...new tidbits came down the line every few days (the excerpt, the
cover)...


If it comes out that the excerpt appearing in the catalogue, which was
then posted to the Gaddis list and from there onto the p-list, was part
of some evil genius's masterful marketing strategy then I'll eat...well
I don't currently own a hat, lets say I'll eat the hat of your choice.
Who have they got in charge of promoting this thing, Karl Rove?


Penguin are alleged to have created this slow-burn 'buzz', much of it
online, and yet still have no ATD website, and all it says on the
Penguin site is "This book is not yet published", and still lists the
page count at 992.

http://us.penguingroup.com/nf/Book/BookDisplay/0,,9781594201202,00.html


> I forget, did the M&D site appear before the book?

I wasn't subscribed to this list then, but looking back in the archives
there are posts from a lady who was in charge of the online promotion of
M&D. One might wonder why there's no equivalent now.


> okay, 1st, Thomas Pynchon in an alley holding cardboard signs "Single
up all lines..."

Yes, and Salman Rushdie could play the role of Allen Ginsberg, chatting
in the background and striding away at the end, swinging his cane. I see
Rushdie gets a strapline on the front of today's (UK) Independent
newspaper, claiming "We're all living under fatwa now". Thanks for that,
Sal!


Cheers
JC















Please note: This e-mail and its attachments contain only the opinions of the sender and do not necessarily reflect the policy(s) of Armstrong Laing Plc in general.

Confidentiality: This e-mail and its attachments are intended for the above named only and may be confidential.  If they have come to you in error you must take no action based on them, nor must you copy or show them to anyone; please reply to this e-mail highlighting the error and then delete it.

Security Warning: Please note that this e-mail has been created in the
knowledge that Internet e-mail is not a 100% secure communications medium. We advise that you understand and observe this lack of security when e-mailing us.

Viruses: This e-mail and its attachments have been scanned for viruses but we cannot guarantee that they are virus free.  We advise that in keeping with good computing practice the recipient should ensure that they are actually virus free.
_______________________________________________________________________
This email has been scanned for all viruses by the MessageLabs SkyScan
service. For more information on a proactive anti-virus service working
around the clock, around the globe, visit http://www.messagelabs.com
________________________________________________________________________