ATDTDA (5): The American Corporation
robinlandseadel at comcast.net
robinlandseadel at comcast.net
Fri Apr 6 11:49:52 CDT 2007
Robin:
Fleetwood Vibe, our classically satirical
untrustworthy narrator,is clearly a target
of justified scorn, someone who is in the
book as arepresentative of unearned
inherited wealth, wealth that was stolen
in the first place.
rich:
you mean like Fleetwood Mac? ;)
do prefer the Peter Green days over rumors anyday
Bekah:
Early Fleetwood Cad.
http://store.pastpresent.com/caauflvadfr1.html
Of course, the Cadillac Fleetwood is a fine representative of the luxury
automobile, the sort of transportation available to the well heeled. The
Fleetwood company began as an independent company producing
automobile bodies smack dab in the middle of AtD's timeline:
When the bicycle bubble burst in 1902, Urich took a
job with the Fleetwood Foundry & Machine Company
in nearby Fleetwood, PA, in 1902. A 1904 fire
destroyed all but one of the companys buildings and
it was in that remaining structure that Hartman and
Johnson, the foundrys owners, founded the Reading
Metal Body Company in 1905 to manufacture
automobile bodies for the areas burgeoning
automobile industry. Urich was appointed treasurer
of the new firm.
Reading built bodies for Chadwick, Duryea, Garford
and other early automobile manufacturers and
employed 125 hands. Apparently Garford was so
pleased with their work that they purchased the
company in 1909 and relocated it to their
hometown of Elyria, Ohio.
Now out of a job, Urich got together with some
friends and former Reading employees and
founded the Fleetwood Metal Body Co. Located
in the E.M. Hills former Fleetwood Planing Mill,
Fleetwoods officers and stockholders were as
follows: Harry C. Urich, President & General
Manager; Nicholas J. Kutz, Secretary; and
Alfred Schlegel, Treasurer. George J. Schlegel
and Jacob Kern filled the two remaining seats
on the five-member board of directors and
Stephen Golubics and Ellsworth P. Urich were
listed as shareholders.
Although the young firm started out with 5,000
sq ft. of the planing mill, another 5,000 was
acquired during 1909. In 1910 another 10,000
sq. ft. were added for a total of 20,000 sq. ft.
In 1912 they moved into the former Reading
Body Plant, purchasing it 2 years later. A
devastating fire leveled the building on June
5, 1917, but was replaced with purpose-built
4-story 60,000 sq ft brick structure that would
eventually employ 375 hands. For many years,
Fleetwood residents recalled the sight of
automobile bodies crashing to the ground
level from the third floor final assembly area.
By the end of 1919, the new plant could no
longer meet their needs and the factory had
enough orders on the books to keep it busy
well into 1921. . . .
. . . .Andrew Carnegie, the Vanderbilts, the
Rockefellers have all been users of Fleetwood
cars while Mary Pickford, Theda Bara, Harold
Lockwood, Andrew Pierson and other shining
lights of motion picturedom have been loud in
their praise of the lines and the finish of the cars
built especially for them. Their product has been
sent to every part of the world including California,
South America and Europe. . . .
http://www.coachbuilt.com/bui/f/fleetwood/fleetwood.htm
Can't help but re-post Proust's thought's on how the
Automobile altered the local space/time continuum:
Marcel Proust, Sodom et Gomorrhe
Translated from the French by C. K. Scott Moncrieff
eBook No.: 0300491.txt
Distances are only the relation of space to
time and vary with that relation. We
express the difficulty that we have in
getting to a place in a system of miles or
kilometres which becomes false as soon
as that difficulty decreases. Art is modified
by it also, when a village which seemed to
be in a different world from some other
village becomes its neighbour in a landscape
whose dimensions are altered. In any case
the information that there may perhaps exist
a universe in which two and two make five
and the straight line is not the shortest way
between two points would have astonished
Albertine far less than to hear the driver say
that it was easy to go in a single afternoon
to Saint-Jeanand la Raspelière, Douville and
Quetteholme, Saint-Mars le Vieux and
Saint-Mars le Vêtu, Gourville and Old Balbec,
Tourville and Féterne, prisoners hitherto as
hermetically confined in the cells of distinct
days as long ago were Méséglise and
Guermantes, upon which the same eyes could
not gaze in the course of one afternoon,
delivered now by the giant with the
seven-league boots, came and clustered
about our tea-time their towers and steeples,
their old gardens which the encroaching
wood sprang back to reveal.
http://gutenberg.net.au/ebooks03/0300491.txt
Note also how that song from Wilshire Vibe's show "African Antics" ends:
If you're trav'lin out tthat way,
Listen up to, what I say,
Don't wan-na be no-body's meal? bet-
-ter bring along a real fast
Automobile!
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