http://files.tikkun.org/current/article.php?story=20080904070242463 And see as well, e.g., ... http://linguistics.berkeley.edu/people/person_detail.php?person=21 http://berkeley.edu/news/media/releases/2003/10/27_lakoff.shtml http://www.prospect.org/cs/articles?article=framing_the_dems http://en.wikipedia.org/wiki/George_Lakoff