The Commodification of Che

[Robin Landseadel]

Today's NYT reviews CHE’S AFTERLIFE—the Legacy of an Image
By Michael Casey	

	The supermodel Gisele Bündchen pranced down a runway in a
	Che bikini. A men’s wear company brought out a Che action
	figure, complete with fatigues, a beret, a gun and a cigar. And
	an Australian company produced a “cherry Guevara” ice cream
	line, describing the eating experience like this: “The
	revolutionary struggle of the cherries was squashed as they
	were trapped between two layers of chocolate. May their
	memory live on in your mouth!”

http://www.nytimes.com/2009/04/21/books/21kaku.html?_r=1&8dpc