The Commodification of Che

[kelber at mindspring.com]

Interview with Che's daughter:

 "She shakes her head. 'I don't want people to use my father's face unthinkingly. I don't like to see him stitched on the backside of a pair of mass-produced jeans. But look at the people who wear Che T-shirts. They tend to be those who don't conform, who want more from society, who are wondering if they can be better human beings. That, I think, he would have liked.'"

http://www.guardian.co.uk/world/2002/may/03/cuba.angeliquechrisafis



-----Original Message-----
>From: Robin Landseadel <robinlandseadel at comcast.net>
>Sent: Apr 20, 2009 6:17 PM
>To: pynchon-l at waste.org
>Subject: The Commodification of Che
>
>Today's NYT reviews CHE’S AFTERLIFE—the Legacy of an Image
>By Michael Casey	
>
>	The supermodel Gisele Bündchen pranced down a runway in a
>	Che bikini. A men’s wear company brought out a Che action
>	figure, complete with fatigues, a beret, a gun and a cigar. And
>	an Australian company produced a “cherry Guevara” ice cream
>	line, describing the eating experience like this: “The
>	revolutionary struggle of the cherries was squashed as they
>	were trapped between two layers of chocolate. May their
>	memory live on in your mouth!”
>
>http://www.nytimes.com/2009/04/21/books/21kaku.html?_r=1&8dpc