Pynchon Earning Out

[Robert Mahnke]

Without the benefit of any actual knowledge, I would speculate that they see
little upside in promotion, in that us fans of OBA will buy the book without
prompting, and (they think) others won't on the strength of advertising.
 The publicity dollars will have better return for other books.

On Wed, Jul 22, 2009 at 7:04 PM, Carvill John <johncarvill at hotmail.com>wrote:

>
> Thanks for that, Jim. Very interesting. Maybe you can shed some light on
> the marketing, or lack thereof, which attends publication of P's books. Why
> the hell don't they get off their asses and do something? Or is their
> campaign, like swine flu, viral?
> I know Pynchon, via Jackson, must exert some degree of control, even aside
> from refusing to do publicity personally. On the other hand, he wrote that
> blurb for ATD, didn't he? Yeah, it was poster prematurely on amazon,
> withdrawn, reposted, then revised for teh dust jacked, but he did write it.
> So he is willing to pitch in, however sardonically.
> I just don't get why there is so little (seeming) effort made to shift
> books.
>
>
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