seems latest Mad Men featured TCofL49.....

[rich]

the time is summer-fall 1966 in the episode last night. the question
is how aware would these or anyone else for that matter be of a
somewhat underground novel like Lot 49. i would think admen would at
this early stage be confused by a novel like 49. still too early
maybe?

On Mon, May 7, 2012 at 4:53 PM, Paul Mackin <mackin.paul at verizon.net> wrote:
> For Pete, the book was probably by way of work-related research.  By the
> late 60s the youth movement and youth counterculture were super hot topics
> in the media and advertising (at least that's the way I remember it). While
> Lot 49 wasn't explicitly all that much about youth culture per se, it
> nevertheless was evocative and pointed more or less in that direction. I
> remember thinking of it that way. The book contained stuff ad men needed to
> keep abreast of.
>
> P
>
> I'm assuming Pete was still in the ad business--haven't seen the show in a
> couple years.
>
>
> On 5/7/2012 2:42 PM, Dave Monroe wrote:
>
>
>> On Mon, May 7, 2012 at 12:34 PM, Dave Monroe<against.the.dave at gmail.com>
>>  wrote:
>>>
>>> On Mon, May 7, 2012 at 11:35 AM, Mark Kohut<markekohut at yahoo.com>  wrote:
>>>
>>>> 'Mad Men,' A Conversation (Season 5, Episode 8)
>>>> Wall Street Journal (blog)
>>>>  From a brief, almost subliminal, glimpse of the cover, the book appears
>>>> to be “The Crying of Lot 49,” Thomas Pynchon's complex 1966 postmodern
>>>> novel. That flash sets the tone for this week's episode. I've never been a
>>>> fan of Pynchon, but – my memory ...
>>>> See all stories on this topic »
>>>> 'Mad Men': An affair, and a resignation, to remember
>>>> Washington Post (blog)
>>>> and reading Thomas Pynchon's “The Crying of Lot 49” (classic
>>>> introspective, borderline suicidal person move, and a relevant detail since
>>>> it's about a woman dealing with her deceased former lover's estate). On top
>>>> of everything else, the installment was ...
>>>> See all stories on this topic »
>>>> Mad Men Watch: Phone Booths and Lies
>>>> TIME
>>>> This week's episode opened with Pete reading Thomas Pynchon's The Crying
>>>> of Lot 49 on the train. Even though it was Pynchon's shortest novel, it's
>>>> pretty heavy reading for a commute, especially for a man who exchanged a
>>>> wedding present for a .22 ...
>>>> See all stories on this topic »
>>>
>>>
>>> http://www.facebook.com/photo.php?fbid=4050623150817&set=p.4050623150817
>>
>>
>>
>> http://www.theonion.com/articles/man-reading-pynchon-on-bus-takes-pains-to-make-cov,3192/
>>
>