seems latest Mad Men featured TCofL49.....

[Paul Mackin]

On 5/7/2012 4:58 PM, rich wrote:
> the time is summer-fall 1966 in the episode last night. the question
> is how aware would these or anyone else for that matter be of a
> somewhat underground novel like Lot 49. i would think admen would at
> this early stage be confused by a novel like 49. still too early
> maybe?

I don't know Rich. Pynchon wasn't at all underground, not to readers of 
literary novels. Lot 49 had been out for a few years in mass market 
paperback. Pete was an educated guy, privileged background, probably 
Ivy League, not that that would prove anything but . . .



On another tack, I don't think anyone would have made a public display 
of the book on the subway--that sort of thing came later in my 
recollection. The book was a simple enough read. Very very topical. it 
astonishes me now that I thought it was better than V.

P



>
> On Mon, May 7, 2012 at 4:53 PM, Paul Mackin<mackin.paul at verizon.net>  wrote:
>> For Pete, the book was probably by way of work-related research.  By the
>> late 60s the youth movement and youth counterculture were super hot topics
>> in the media and advertising (at least that's the way I remember it). While
>> Lot 49 wasn't explicitly all that much about youth culture per se, it
>> nevertheless was evocative and pointed more or less in that direction. I
>> remember thinking of it that way. The book contained stuff ad men needed to
>> keep abreast of.
>>
>> P
>>
>> I'm assuming Pete was still in the ad business--haven't seen the show in a
>> couple years.
>>
>>
>> On 5/7/2012 2:42 PM, Dave Monroe wrote:
>>
>>
>>> On Mon, May 7, 2012 at 12:34 PM, Dave Monroe<against.the.dave at gmail.com>
>>>   wrote:
>>>>
>>>> On Mon, May 7, 2012 at 11:35 AM, Mark Kohut<markekohut at yahoo.com>    wrote:
>>>>
>>>>> 'Mad Men,' A Conversation (Season 5, Episode 8)
>>>>> Wall Street Journal (blog)
>>>>>   From a brief, almost subliminal, glimpse of the cover, the book appears
>>>>> to be “The Crying of Lot 49,” Thomas Pynchon's complex 1966 postmodern
>>>>> novel. That flash sets the tone for this week's episode. I've never been a
>>>>> fan of Pynchon, but – my memory ...
>>>>> See all stories on this topic »
>>>>> 'Mad Men': An affair, and a resignation, to remember
>>>>> Washington Post (blog)
>>>>> and reading Thomas Pynchon's “The Crying of Lot 49” (classic
>>>>> introspective, borderline suicidal person move, and a relevant detail since
>>>>> it's about a woman dealing with her deceased former lover's estate). On top
>>>>> of everything else, the installment was ...
>>>>> See all stories on this topic »
>>>>> Mad Men Watch: Phone Booths and Lies
>>>>> TIME
>>>>> This week's episode opened with Pete reading Thomas Pynchon's The Crying
>>>>> of Lot 49 on the train. Even though it was Pynchon's shortest novel, it's
>>>>> pretty heavy reading for a commute, especially for a man who exchanged a
>>>>> wedding present for a .22 ...
>>>>> See all stories on this topic »
>>>>
>>>>
>>>> http://www.facebook.com/photo.php?fbid=4050623150817&set=p.4050623150817
>>>
>>>
>>>
>>> http://www.theonion.com/articles/man-reading-pynchon-on-bus-takes-pains-to-make-cov,3192/
>>>
>>
>