seems latest Mad Men featured TCofL49.....

[Mark Kohut]

In my bookstore experience, Lot 49 was the one that was read first usually, after it was out in paperback and
liked and discussed. That many were puzzled about its meaning(s) is true, but it was not even close to being
seen as hard to read (like V., then GR, of course).....
 
And re topicality, I remember tupperware party coming up in a discussion. Maybe by me. ?

From: Paul Mackin <mackin.paul at verizon.net>
To: pynchon-l at waste.org 
Sent: Monday, May 7, 2012 5:23 PM
Subject: Re: seems latest Mad Men featured TCofL49.....

On 5/7/2012 4:58 PM, rich wrote:
> the time is summer-fall 1966 in the episode last night. the question
> is how aware would these or anyone else for that matter be of a
> somewhat underground novel like Lot 49. i would think admen would at
> this early stage be confused by a novel like 49. still too early
> maybe?

I don't know Rich. Pynchon wasn't at all underground, not to readers of 
literary novels. Lot 49 had been out for a few years in mass market 
paperback. Pete was an educated guy, privileged background, probably 
Ivy League, not that that would prove anything but . . .



On another tack, I don't think anyone would have made a public display 
of the book on the subway--that sort of thing came later in my 
recollection. The book was a simple enough read. Very very topical. it 
astonishes me now that I thought it was better than V.

P



>
> On Mon, May 7, 2012 at 4:53 PM, Paul Mackin<mackin.paul at verizon.net>  wrote:
>> For Pete, the book was probably by way of work-related research.  By the
>> late 60s the youth movement and youth counterculture were super hot topics
>> in the media and advertising (at least that's the way I remember it). While
>> Lot 49 wasn't explicitly all that much about youth culture per se, it
>> nevertheless was evocative and pointed more or less in that direction. I
>> remember thinking of it that way. The book contained stuff ad men needed to
>> keep abreast of.
>>
>> P
>>
>> I'm assuming Pete was still in the ad business--haven't seen the show in a
>> couple years.
>>
>>
>> On 5/7/2012 2:42 PM, Dave Monroe wrote:
>>
>>
>>> On Mon, May 7, 2012 at 12:34 PM, Dave Monroe<against.the.dave at gmail.com>
>>>  wrote:
>>>>
>>>> On Mon, May 7, 2012 at 11:35 AM, Mark Kohut<markekohut at yahoo.com>    wrote:
>>>>
>>>>> 'Mad Men,' A Conversation (Season 5, Episode 8)
>>>>> Wall Street Journal (blog)
>>>>>  From a brief, almost subliminal, glimpse of the cover, the book appears
>>>>> to be “The Crying of Lot 49,” Thomas Pynchon's complex 1966 postmodern
>>>>> novel. That flash sets the tone for this week's episode. I've never been a
>>>>> fan of Pynchon, but – my memory ...
>>>>> See all stories on this topic »
>>>>> 'Mad Men': An affair, and a resignation, to remember
>>>>> Washington Post (blog)
>>>>> and reading Thomas Pynchon's “The Crying of Lot 49” (classic
>>>>> introspective, borderline suicidal person move, and a relevant detail since
>>>>> it's about a woman dealing with her deceased former lover's estate). On top
>>>>> of everything else, the installment was ...
>>>>> See all stories on this topic »
>>>>> Mad Men Watch: Phone Booths and Lies
>>>>> TIME
>>>>> This week's episode opened with Pete reading Thomas Pynchon's The Crying
>>>>> of Lot 49 on the train. Even though it was Pynchon's shortest novel, it's
>>>>> pretty heavy reading for a commute, especially for a man who exchanged a
>>>>> wedding present for a .22 ...
>>>>> See all stories on this topic »
>>>>
>>>>
>>>> http://www.facebook.com/photo.php?fbid=4050623150817&set=p.4050623150817
>>>
>>>
>>>
>>> http://www.theonion.com/articles/man-reading-pynchon-on-bus-takes-pains-to-make-cov,3192/
>>>
>>
>
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