LSMPR

[Gillies, Lindsay]

Didn't the bullseye say something like "its toasted" or "they're toasted" on 
it?
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From: Paul Mackin
...
It took Mad avenue a while to catch on. Lucky-green-going-to-war came at us
_without_ initials, and even so was wildly popular as a saying for a
short while.  A few months later LSMFT was introduced _as initials_ (along
with their translaltion) and remained an American Tobacco Company slogan for
years. Like "Sold American", if anyone can remember. (L. S. "Speed"
Riggs, the tobacco auctioneer)

Thanks for all who came through with info on Luckys. It remained my
brand throughout the war.