from a Barnes & Noble press release

Peter Petto ppetto at apk.net
Fri May 30 02:24:49 CDT 1997


"Barnes & Noble offers these suggestions to well-prepared shoppers
searching for the perfect fit for the men in their lives, with titles to
satisfy any father, husband or son's particular interests. Some of the
biggest names in fiction have new books that Dad is undoubtedly eager to
read: Norman Mailer's latest is The Gospel According to the Son (Random
House); Thomas Pynchon's long-awaited Mason & Dixon (Henry Holt) is in
stores; and American Pastoral (Houghton Mifflin) by Philip Roth has hit the
bestseller lists...."

PS - I've gone past several B&N now, and each one had a big M&D placard in
the front window. B&N seems to be engaged in a more concerted effort than
any other book chain to promote M&D. Is B&N more into promotions of this
sort, or do other outfits like Borders just give more autonomy to each
store? Does anyone know?


Peter Petto         |       ppetto at apk.net
Bay Village, Ohio   |   PGP public key available



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