Country Joe and the Fish T-Shirt

[Dave Monroe]

Vintage Rock T-Shirts by Johan Kugelberg, Seth Weisser and Gerard Maione (2007)

Synopsis
These artifacts of the original rock and roll era recall a time that
seems simpler, less commercial, and more meaningful. The tee shirts
shown here weren't produced for commercial use but as promotional
giveaways by record companies, fans, and festivals such as Woodstock,
and the designs from the early days look homemade and amateurish. As
band shirts became available, record companies discovered the
promotional power of the tee shirt as human billboard, and their
lucrative potential was realized, with shirts bearing logos, band
names, show venues, and other marketable details. Ultimately rock tee
shirts worn with jeans and sneakers became a uniform of conformist
non-conformism. Now the tee shirts from these early days have become
one of today's hottest--and most costly--fashion trends. For many
people, rock and roll has become a lifestyle. Vintage Rock Tee-Shirts
is a snapshot of this earlier era, with hundreds of T-shirts,
advertisements, logos, and archival photos., Those T-Shirts bearing
the name of your favorite rock band from the heady days of the mid 60s
to early 80s-Cream; Super Fly; AC/DC U.S. Summer Tour, 1977; Led
Zeppelin American Tour, 1977-have become one of today's hottest-and
costly-fashion trends. It doesn't matter whether they know much about
the band or not; for many, the objective for wearing such a shirt is
making a statement, and they will go to great lengths and cost to do
so.

On Sat, Jan 3, 2015 at 10:12 AM, Becky Lindroos <bekker2 at icloud.com> wrote:
> Psychedelic art poster designer Warren Dayton pioneered several political, protest, and pop-culture art printed large and in color on T-shirts featuring images of Cesar Chavez, political cartoons, and other cultural icons in an article in the Los Angeles Times magazine in late 1969 (ironically, the clothing company quickly cancelled the experimental line, fearing there would not be a market). In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture.[5] Additionally, one of the most popular symbols to emerge from the political turmoil of the 1960s were T-shirts bearing the face of Marxist revolutionary Che Guevara.[6]
> http://en.wikipedia.org/wiki/T-shirt
>
> Specifically - Country Joe “tee-shirt”  (1968)
> http://www.well.com/~cjfish/begin.htm
>
> Bek
>
>
>
>> On Jan 3, 2015, at 6:43 AM, Dave Monroe <against.the.dave at gmail.com> wrote:
>>
>> As mentioned in Inherent Vice (p. 1).  Would these have existed in
>> 1970?  Rock band t-shirts in general?  I was there, but not aware, so
>> someone who was, please, let me know.   I suspect so, but ... for a
>> friend.  Thanks!
>>
>> http://inherent-vice.pynchonwiki.com/wiki/index.php?title=Chapter_1#Page_1
>> -
>> Pynchon-l / http://www.waste.org/mail/?list=pynchon-l
>
-
Pynchon-l / http://www.waste.org/mail/?list=pynchon-l