Yoyodyne Redux

[appleb at us.ibm.com]

June 21 issue of Fortune magazine has a review of "Permission Marketing" by Seth
Godin the founder of "Yoyodyne, the leading direct-marketing company on the
Internet ... [who] sold it to Yahoo."  Now he tells marketers how to get
potential customers to want to seek out messages!

The book is available through Amazon and the usual other sources.  The dust
jacket is illustrated with a photo of some bald guy from the eyes up, but its
not clear if that's Godin.


end

Regards

Bruce Appelbaum

"Any significantly advanced technology is indistinguishable from magic."